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Thor Steinar is a fashion brand popular among European and international far-right scenes.
The brand, which first became popular in Germany in the early 2000s, regularly features and draws on subtle far-right and neo-Nazi symbolism, including more coded symbolism like runic and Nordic imagery that appeals to members of far-right subcultures.
Clothes from Thor Steinar are not allowed to be worn in Germany’s Bundestag (federal parliament) and other locations in Germany. The brand is sold by distributors in many countries across Europe.
A keychain with Thor Steinar’s logo, featuring a combination of a Tyr rune and a Wolfsangel
Michael Colborne
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